Rankin for Belstaff: “Heading North” collection and “Worship the ground” campaign

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The Belstaff new Autumn/Winter ’16 capsule collection “Heading North” is determined to illustrate a journey through terrains, snowy mountains and icy glaciers in comfort and style. At the same time the brand known for it’s signature jackets is shining the spotlight on footwear. The collection has been designed to meet the demands of protection, mobility and adaptability. Belstaff design team merges heritage with new and innovative materials and technology. “The Winter 16 collection will ensure you are prepared.“

“We were inspired by the pioneers of endurance riding who threaded their bikes through some of the most inhospitable conditions for the sheer challenge of the journey”

To celebrate the collection the British label worked on the new campaign “Worship the Ground” created by Rankin for Belstaff featuring the iconic stuntman Riley Harper and legendary polar pioneer Sir Ranulph Fiennes. The entire collection’s primary focus is on their boots and worshiping the ground on which they walk. The images have been shoot from beneath a glass flor giving a boots new perspective and enegry. Models, together with Riley Harper and Sir Ranulph Fiennes ran, walked and rode stunt bikes across the glass trying to embody the spirit of adventure through Rankin’s lens.

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